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![therabody_x_sbe_v3.png](https://static.wixstatic.com/media/29a902_f5904a491ff74682b2908b5f148f74a6~mv2.png/v1/fill/w_221,h_64,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/therabody_x_sbe_v3.png)
GOAL
To expand Therabody beyond performance to reach new audiences and grow the brand.
CONTRIBUTION
New positioning.
New products.
New packaging.
Art Direction // Forsman & Bodenfors
Messaging // Parker Ewing, Sierra Hennen
Photography // Darui Wu, Paul Dybas, Josh Pineda
![](https://static.wixstatic.com/media/29a902_dc61aaa2964442daba2bb495cef6397c~mv2.png/v1/fit/w_709,h_400,q_90/29a902_dc61aaa2964442daba2bb495cef6397c~mv2.png)
![](https://static.wixstatic.com/media/29a902_f37c302d63384f379c0b53cee2417e05f003.jpg/v1/fit/w_721,h_400,q_90/29a902_f37c302d63384f379c0b53cee2417e05f003.jpg)
![](https://static.wixstatic.com/media/29a902_70d36988747c404885e4587df00380ce~mv2.png/v1/fit/w_665,h_426,q_90/29a902_70d36988747c404885e4587df00380ce~mv2.png)
![](https://static.wixstatic.com/media/29a902_d950b267b743402da9f7162efda1f22b~mv2.jpg/v1/fit/w_765,h_426,q_90/29a902_d950b267b743402da9f7162efda1f22b~mv2.jpg)
![](https://static.wixstatic.com/media/29a902_0bbfee2341a84a20a625639a031b9853~mv2.png/v1/fit/w_735,h_460,q_90/29a902_0bbfee2341a84a20a625639a031b9853~mv2.png)
![](https://static.wixstatic.com/media/29a902_1ba370a7dc3744b49cc91b52c4be9785~mv2.jpg/v1/fit/w_695,h_460,q_90/29a902_1ba370a7dc3744b49cc91b52c4be9785~mv2.jpg)
![](https://static.wixstatic.com/media/29a902_656c5b777a00436681ddcc90b962807a~mv2.png/v1/fit/w_1450,h_726,q_90/29a902_656c5b777a00436681ddcc90b962807a~mv2.png)
![](https://static.wixstatic.com/media/29a902_3ed3668967494187ad4c6e8166432dab~mv2.png/v1/fit/w_1450,h_730,q_90/29a902_3ed3668967494187ad4c6e8166432dab~mv2.png)
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