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CREATIVE DIRECTOR, COPY
ABOUT
We made TheraFace Depuffing Wand the top-selling tool on Sephora.com and went viral (1M views in 24 hours) with a color-drop ad campaign that drove 60% sales lift, 3.2M+ views, and ROAS 58% above benchmark.
CONTRIBUTION
360 creative direction.
Product positioning.
Product launch.
Tagline.
Creative Direction // Darui Wu, Parker Ewing
Positioning & Messaging // Parker Ewing, Amanda Lehner
Art Direction & Editing // Paul Dybas, Josh Pineda
Production // Charlie Pelletier, Sara Dickerson
Social // Nicole Laverty, Bahareh Abolghasemi
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