Brooklinen - Integrated Ad Campaign

Insight

Strategy

In the wake of the COVID-19 pandemic, homelessness is on the rise and shelters are getting particularly hard hit.

Create a philanthropic campaign to donate Brooklinen sheets to local homeless shelters in NYC.

#GiveASheet

Social

People struggle with folding fitted sheetsIt's one of those things that many of us have accepted as impossible--we just end up smashing them into a big ball and giving up. This campaign will utilize social media to create a Fitted Sheet Challenge featuring consumer videos to raise awareness for the cause. 

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Dear Fitted Sheet, What's your M-O_ Sinc
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Consumer Video Mock-Up

Consumers can create their own videos and tag @brooklinen and #GiveASheet to raise awareness for the philanthropy and unite amongst the COVID-19 pandemic. Here's a mock-up of what that might look like:

Out of Home