Brooklinen - Integrated Ad Campaign
In the wake of the COVID-19 pandemic, homelessness is on the rise and shelters are getting particularly hard hit.
Create a philanthropic campaign to donate Brooklinen sheets to local homeless shelters in NYC.
People struggle with folding fitted sheets. It's one of those things that many of us have accepted as impossible--we just end up smashing them into a big ball and giving up. This campaign will utilize social media to create a Fitted Sheet Challenge featuring consumer videos to raise awareness for the cause.
Consumer Video Mock-Up
Consumers can create their own videos and tag @brooklinen and #GiveASheet to raise awareness for the philanthropy and unite amongst the COVID-19 pandemic. Here's a mock-up of what that might look like:
Out of Home