Brooklinen - Integrated Ad Campaign
Insight
Strategy
In the wake of the COVID-19 pandemic, homelessness is on the rise and shelters are getting particularly hard hit.
Create a philanthropic campaign to donate Brooklinen sheets to local homeless shelters in NYC.
#GiveASheet
Social
People struggle with folding fitted sheets. It's one of those things that many of us have accepted as impossible--we just end up smashing them into a big ball and giving up. This campaign will utilize social media to create a Fitted Sheet Challenge featuring consumer videos to raise awareness for the cause.
Consumer Video Mock-Up
Consumers can create their own videos and tag @brooklinen and #GiveASheet to raise awareness for the philanthropy and unite amongst the COVID-19 pandemic. Here's a mock-up of what that might look like:
Video snippets courtesy of: Terri Metz, Bed Bath & Beyond, The Drunk Mom, DailyPicksandFlicks, and Christian Hull
Out of Home
