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What I bring to the table (besides a matcha, Spindrift, water bottle, my laptop, notebook, and — omg I forgot my phone I'll be right back)

 

I help brands find their voice — and make it impossible to forget.

As an in-house ACD copywriter, I've helped brands like Therabody cut through the noise with messaging that inspires and performs.

I've led creative that made Theragun the #1-selling massage gun worldwide, helped a facial device go viral, launched 25 products and over 20 campaigns that boosted “Therabody” search by 194%, and crafted high-converting mid-funnel ads that earned a Clio Health shortlist for Creative Effectiveness. 

As a freelance creative director, I've helped high-growth tech startups attract key investors and established wellness/food & beverage brands reconnect with their audiences.

I also write poetry and kids' books in my free time. 

P.S. I love em dashes, black Pilot G-2 0.7mm gel pens, and using the oxford comma.

(PROFESSIONALLY-SPEAKING)

BRAND STRATEGY & POSITIONING

360 CAMPAIGN IDEATION & EXECUTION

CONTENT & SOCIAL STRATEGY

PRODUCT MARKETING & MESSAGING

PACKAGING & RETAIL COPY

PAID MEDIA COPY (META, GOOGLE, AMAZON)

E-COMMERCE OPTIMIZATION

UX/UI WEB &

APP COPY

EMAIL & SMS CAMPAIGNS

SCRIPTWRITING & STORYBOARDING

INVESTOR & PITCH MESSAGING

PERFORMANCE OPTIMIZATION

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