CREATIVE DIRECTOR, COPY
What I bring to the table (besides a matcha, Spindrift, water bottle, my laptop, notebook, and — omg I forgot my phone I'll be right back)
I help brands find their voice — and make it impossible to forget.
As an in-house ACD copywriter, I've helped brands like Therabody cut through the noise with messaging that inspires and performs.
I've led creative that made Theragun the #1-selling massage gun worldwide, helped a facial device go viral, launched 25 products and over 20 campaigns that boosted “Therabody” search by 194%, and crafted high-converting mid-funnel ads that earned a Clio Health shortlist for Creative Effectiveness.
As a freelance creative director, I've helped high-growth tech startups attract key investors and established wellness/food & beverage brands reconnect with their audiences.
I also write poetry and kids' books in my free time.
P.S. I love em dashes, black Pilot G-2 0.7mm gel pens, and using the oxford comma.

(PROFESSIONALLY-SPEAKING)
BRAND STRATEGY & POSITIONING
360 CAMPAIGN IDEATION & EXECUTION
CONTENT & SOCIAL STRATEGY
PRODUCT MARKETING & MESSAGING
PACKAGING & RETAIL COPY
PAID MEDIA COPY (META, GOOGLE, AMAZON)
E-COMMERCE OPTIMIZATION
UX/UI WEB &
APP COPY
EMAIL & SMS CAMPAIGNS
SCRIPTWRITING & STORYBOARDING
INVESTOR & PITCH MESSAGING
PERFORMANCE OPTIMIZATION