ABOUT

We had to sell a strange-looking, science-y product. So, we made it playful and relatable. Cube became one of our most successful products of the year.

CONTRIBUTION

​Product positioning.
Tagline.
360 creative direction.
Product launch.

​​Creative Direction // Darui Wu, Parker Ewing​

Positioning & Messaging // Sierra Hennen, Parker Ewing

Art Direction // Darui Wu, Paul Dybas

Production // Charlie Pelletier, Sara Dickerson