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MYTH

Meditation requires a blank mind.

CONSUMER LIMITING BELIEF

Meditation isn't realistic for the average person. It's for yogis, not for me.

TRUTH

There's no such thing as 'perfect' meditation. 

CAMPAIGN IDEA

Clarify the myth of empty-minded meditation and position Headspace as a tool that can seamlessly fit into the lives of busy-minded, on-the-go consumers.

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