top of page
CREATIVE DIRECTOR, COPY

MYTH
Meditation requires a blank mind.
CONSUMER LIMITING BELIEF
Meditation isn't realistic for the average person. It's for yogis, not for me.
TRUTH
There's no such thing as 'perfect' meditation.
CAMPAIGN IDEA
Clarify the myth of empty-minded meditation and position Headspace as a tool that can seamlessly fit into the lives of busy-minded, on-the-go consumers.

bottom of page