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ABOUT

It's hard being a mom. For Mother's Day, we launched a campaign to cut through the sale noise with a dose of reality.

CONTRIBUTION

Campaign ideation.

Creative direction.

Interviews.

Brand manifesto.

​Creative Direction // Darui Wu, Parker Ewing, Sara Dickerson

Art Direction // Darui Wu, Paul Dybas

Production // Charlie Pelletier, Sara Dickerson

Brand manifesto.

Motherhood. It changes everything.  

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Your world now expects so much of you. To have an instinct that’s right. To show up for your kids, your job, your relationships — no matter what you’re going through. And you’ve handled it with remarkable strength. 

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You’re an amazing mom. You pack lunches and read us bedtime stories, even though you’re sick and all you want to do is sleep. You drive us to school and soccer practice — and always make sure we bring a jacket just in case. You make sure we’re ready to take on the world. 

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In it all, your own self-care gets the short end of the stick. You dream about a massage or a spa day to help you feel more like yourself. And you do your best with the 30 seconds you have here and there — take a few deep breaths, scroll social media.  

 

But the truth is, a break won’t keep your cup full forever. You need something consistent that helps you make the most of those micro-moments. A temple massage to help you wind down and sleep better. A natural way to get rid of menstrual cramps when you can’t afford to slow down. A daily facial treatment that helps you feel fresh every morning. 

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You already show up for everyone else. This Mother’s Day, you deserve something that will show up for you. 

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