ABOUT
It's hard being a mom. For Mother's Day, we launched a campaign to cut through the sale noise with a dose of reality.
CONTRIBUTION
Campaign ideation.
Creative direction.
Interviews.
Brand manifesto.
Creative Direction // Darui Wu, Parker Ewing, Sara Dickerson
Art Direction // Darui Wu, Paul Dybas
Production // Charlie Pelletier, Sara Dickerson
Brand manifesto.
Motherhood. It changes everything.
Your world now expects so much of you. To have an instinct that’s right. To show up for your kids, your job, your relationships — no matter what you’re going through. And you’ve handled it with remarkable strength.
You’re an amazing mom. You pack lunches and read us bedtime stories, even though you’re sick and all you want to do is sleep. You drive us to school and soccer practice — and always make sure we bring a jacket just in case. You make sure we’re ready to take on the world.
In it all, your own self-care gets the short end of the stick. You dream about a massage or a spa day to help you feel more like yourself. And you do your best with the 30 seconds you have here and there — take a few deep breaths, scroll social media.
But the truth is, a break won’t keep your cup full forever. You need something consistent that helps you make the most of those micro-moments. A temple massage to help you wind down and sleep better. A natural way to get rid of menstrual cramps when you can’t afford to slow down. A daily facial treatment that helps you feel fresh every morning.
You already show up for everyone else. This Mother’s Day, you deserve something that will show up for you.