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ABOUT

If Theragun were a Swiss army knife, it would be PRO Plus. We captured its complex capabilities in a simple, powerful campaign for elite athletes.

CONTRIBUTION

Product positioning.
Tagline
.
360 creative direction.
Product launch.

​Creative Direction // Darui Wu, Parker Ewing

Positioning & Messaging // Parker Ewing, Sierra Hennen

Animations // Trent Hernandez, Sloan Anderson

Production // Paul Dybas, Charlie Pelletier

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