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ABOUT
If Theragun were a Swiss army knife, it would be PRO Plus. We captured its complex capabilities in a simple, powerful campaign for elite athletes.
CONTRIBUTION
Product positioning.
Tagline.
360 creative direction.
Product launch.
Creative Direction // Darui Wu, Parker Ewing
Positioning & Messaging // Parker Ewing, Sierra Hennen
Animations // Trent Hernandez, Sloan Anderson
Production // Paul Dybas, Charlie Pelletier
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